The Happy Meal is almost as American as apple pie. I still remember how excited I was as a kid to see that meal box (many with puzzles and fun games on them) and how I couldn’t wait to rip into those golden fries, burger and eventually make my way to the toy… sweet satisfaction! And THAT response, those memories are exactly what the folks at the golden arches were counting on. Creating a bond with the brand based on those iconic boxes with prizes inside in the hopes they had you as a lifelong customer. Unfortunately for them, my mom cooked fresh food the vast majority of the time and I rarely eat Mickey D’s as an adult (which isn’t to say that I don’t enjoy other fast food more than I should). In today’s online world, the guys at the golden arches want to create those same emotional ties but they’re now doing it in a manner which is much more subtle and utilizing an age-old tactic dating back to the fabled Trojan Horse. [Read more...]
Raising Media Savvy Girls: Tween Celeb Sexualization
There was a pattern I watched develop when my daughter was young. She would watch the Disney child celebs and various recording artists who catered to the Radio Disney crowd and I was fine with it. But, in a couple years’ time I found myself having to put the kibosh on what she was listening to or watching from that celeb. We live in a voyeuristic society which seems to feed on the youth of it’s film and tv “icons.” It also, seemingly, feeds on the sexualization of those youths as they become women. Heck, the celebs themselves put their sexual exploration on display as they attempt to move from “child actor” to “serious adult actor.” It’s quite deliberate actually if you look at men’s magazines like Maxim and listen to the gossip sheet chatter about “leaked” nude cellphone pics and sex tapes. It’s “good PR” and helps them to be taken seriously by directors for roles which may get a PG13 rating or better. While that’s all well and good for those celebs, it wreaks havoc on those of us who are trying to raise emotionally healthy girls. [Read more...]
Raising Media Savvy Girls: The Magazine Perfection Myth
So, this is the first official post for my new bi-weekly segment, Raising A Media Savvy Girl. Let’s begin with a little history first, a question should get us started. Why should you listen to me besides the fact that I currently have a 14 year old daughter who is pretty well adjusted (as of today’s date at least) and emotionally healthy? For that I have to thank the Mrs., Mom and Mother-in-law as much as anything. To answer the question, I’ve spent the last 15 years of my life creating content focused on grabbing you and your children’s eyes and ears. I have been an editor in film and tv all that time, as well as a promotional writer and even won a few awards along the way. In other words, I know first hand what is done to draw you in when it comes to broadcast media. [Read more...]








